Do you know there are around 1.88 billion websites across the globe? Even if you narrow down the number to only UK websites in the same field as you, it is still a staggering number.
In such a large crowd, good content alone is not enough; you must find a way to make your website stand out.
So, how can you outrank your competition? Web owners are highly reliant on getting backlinks on their websites. This is because backlinks act as vouchers from other websites.
Search engines such as Google and Bing use them to decide how trustworthy and useful your website is. With more good-quality backlinks, your site has a higher chance of being at the top of search results.
However, building backlinks is a bit challenging. It requires effort and the correct strategy. Here is the hack for you: If you use link building tools, you can better strategise your outreach, find the best websites for backlinks, and track your progress.
In this blog, we will introduce you to the top 13 tools to use in your 2025 link building strategy. We have thoroughly tested and evaluated each tool to ensure you get the most effective options for your needs.
Here we go!
Table of Content
13 Link-Building Tools You Must Try in 2025
There are tens of tools you can use to make your link-building efforts fruitful. To simplify your search, we have listed the top 13 tools that you can add to your link-building strategy to ensure your website rises in the ranks.
| Tool | Starting Price | Key Features |
| Ahrefs | £103 ($129)/mo. | Backlink analysis, keyword research, competitor analysis |
| SEMrush | £112 ($139.95)/mo. | Keyword research, backlink tracking, site audits, rank tracking |
| Moz Link Explorer | £39 ($49)/mo. | Backlink research, competitor insights, domain authority scores |
| Hunter.io | £27 ($34)/mo. | Email finder, email verification, domain-based email Search |
| Pitchbox | £132 ($165)/mo. | Email personalisation, prospect discovery, link-building reporting |
| BuzzStream | £19 ($24)/mo. | Prospecting, relationship management, email tracking |
| Linkody | £12 ($14.90)/mo. | Backlink tracking, keyword rankings, competitor analysis |
| Ninja Outreach | £39 ($49)/mo. | Influencer search, outreach automation, email campaigns |
| Respona | £15
8 ($198)/mo. |
AI-powered email personalization, outreach management, campaign tracking |
| URL Profiler | £16 ($19.95)/mo. | Backlink analysis, site audits, detailed SEO reports |
| SE Ranking | £41 ($52)/mo. | Backlink monitoring, site audits, competitor analysis, rank tracking |
| Mailshake | Free | Follow-up automation, A/B testing, CRM integrations |
| Monitor Backlinks | £21($25)/mo. | Lost link checker, keyword ranking tracking, disavow tools |
1. Ahrefs
As the largest backlink index, Ahrefs takes the top spot on our list. It boasts the largest backlink index, with trillions of backlinks included. Therefore, it is especially suited to researching the backlinks to your website.
Alternatively, you can use this SEO link building tool to know which content to prioritise and update. Plus, it identifies what pages you should find backlinks for.
When it comes to pricing, you can work on five projects for £100 ($125) per month. Meanwhile, the top tier costs £1,205 ($1,499) per month and allows for up to 100 projects, which is perfect for enterprises.
2. SEMrush
Semrush simplifies acquiring excellent backlinks. With it, you can analyse your competitors’ backlink profiles, identify new linking opportunities, and monitor your domain’s link growth.
Its outreach tools streamline communication with possible partners. In addition, its audit feature ensures your existing links stay unbroken and relevant.
The platform starts at £112 ($139.95) per month and scales to £402 ($499.95) per month for large businesses.
3. Moz Link Explorer
Moz Link Explorer is one of the best 2025 backlink builders. By using this software, you can search your links as part of your search optimisation strategy.
More precisely, it allows you to verify the quality of your backlinks and whether your backlinks are increasing. Plus, it will enable you to find broken links to your website.
At £79 ($99) per month or more, you will have access to more specialised features.
4. Hunter.io
Hunter.io is one of the most recommended tools. This tool is excellent for finding the emails you need to contact website owners so you can propose a guest post to them or add your link to their content. This is incredibly convenient if you use its Hunter’s Sheet add-on with Google Sheets.
So long as you do 25 searches or less, Hunter.io remains free. Therefore, you should carefully consider your searches to maximise your chances.
If you want to be able to do more monthly searches, you will need to pay at least £39 ($49) per month.
5. Pitchbox
Pitchbox is a powerful website optimisation tool. It effectively automates outreach and link prospecting. Moreover, it allows you to find quality backlink opportunities and connect with prospects.
Its features include AI-powered personalization and automated follow-ups. You can also track results with detailed reports. Using this tool, you can save time and improve your SEO game by acquiring high-quality backlinks.
Its pricing starts at £133 ($135) per month for the Pro plan, which suits individuals managing one site.
Large businesses can consider the advanced plan at £338 ($420) per month or the custom plan with pricing available upon request.
6. BuzzStream
BuzzStream is yet another reliable link-building and outreach tool that improves your SEO. It helps you reach out to bloggers via email outreach, contact discovery, and follow-ups.
With it, you will manage relationships with influencers and publishers effectively. In particular, its email templates and open-and-click tracking features are the most useful.
Its pricing starts at £19 ($24) per month, which supports 1 user and up to 1,000 contacts. For a team of upwards of 15 users, you should consider the custom plan, which starts at £803 ($999) per month.
7. Linkody
Linkody is your go-to tool if you are looking to track your backlinks and access real-time updates on gained, lost, or modified links. It does so with its powerful backlink monitoring feature that also improves your SEO.
This tool includes features like SEO metrics, new link discovery, link analytics, and an easy-to-use disavow tool. In addition, it allows you to export reports, visualize your link profile, and manage links effectively.
All plans come with a 30-day free trial, with no credit card required. After the trial period, your payment will start at £12 ($14.90) per month.
8. Ninja Outreach
Ninja Outreach is an influencer marketing and outreach platform designed to boost SEO. It gives you access to a vast database of influencers across various channels.
Its key features include automated outreach, follow-ups, campaign management, and detailed performance analytics.
Additionally, it offers a backlink tool to help users track and manage backlinks effectively.
Its plans start at £39 ($49) per month for the Bronze Ninja, which supports 1 user and outreach to 100 influencers. With an additional £129 (160) a month, you can reach out to 500 influencers.
9. Respona
Respona is an all-in-one tool for outreach and getting backlinks. In simple words, it automates prospecting and outreaches.
This tool helps you manage your relationships to help you acquire high-quality backlinks. More precisely, it uses AI-powered email personalisation, automated follow-ups, and detailed reporting.
Respona’s pricing starts at £153 ($198) per month for the starter plan, offering 2 email accounts, 10,000 data credits, and unlimited emails and campaigns.
Conversely, the pro plan is £398 ($495) per month, with 5 email accounts and 25,000 data credits.
10. URL Profiler
URL Profiler is yet another great search engine optimisation tool. Its design allows you to simplify data collection and analysis. It also helps with site audits, link analysis, and content reviews.
Furthermore, it offers metrics on the following aspects:
- URLs and domains
- Unnatural links
- Content
- Social data extraction
Plus, it integrates with Google Analytics.
All in all, the software will cost you at least £21 ($25.95) per month and supports 1,000,000 URLs.
With the Agency plan at £52 ($64.95) per month, you will receive support for even more URLs and up to 20 device licenses.
11. SE Ranking
For versatility, SE Ranking is your platform. It offers tools for keyword tracking, competitor analysis, backlink monitoring, and content optimization.
It can also help you with the following tasks:
- Rank tracking
- Keyword research
- Backlink checker
- Local marketing
Generally, the best payment plan is the business one at £208 ($259) per month. It offers 5 manager seats, unlimited projects, and 5,000 keywords.
12. Mailshake
Mailshake is a sales engagement platform designed to simplify outreach campaigns. It provides tools for email personalisation, automated sequences, A/B testing, and campaign management.
When it comes to outreach, it has main features for emails. Notably, it offers unlimited email warmup, email rotation, and advanced scheduling.
Furthermore, it is integrated with CRM systems like Salesforce, Pipedrive, and HubSpot. It also serves as valuable backlink software to help you acquire high-quality backlinks through outreach.
As for pricing, it starts at £23 ($29) per month, which includes 1 email address, 1,500 email sends per month, and 50 data finder credits.
For a more intensive outreach campaign, you should consider the sales engagement plan that costs £80 ($99) per month and gives access to 5 email addresses and LinkedIn automation.
13. Monitor Backlinks
Last but not least, you should consider Monitor Backlinks in 2025. This software helps you track your website’s backlinks and those of your competitors.
It does so with its backlink monitoring, backlink identification, and allowing you to disavow spammy links. Additionally, it tracks keyword rankings to measure your campaign’s performance.
Moving on, this software has a lost link checker. This outstanding feature alerts you when a site removes a link to your website. Therefore, you can use this tool to maintain paid and organic links.
With pricing that starts at £20 ($25) per month, you can monitor your domain and two competitors.
Looking to Improve Your Website Ranking with Link Building?
Rankviz is an award-winning SEO agency that provides top-notch link-building services to help your website rise above the competition.
At Rankviz, we have the connections and expertise to reach out to noteworthy websites, ensuring search engines view your backlinks as genuine and authoritative. We offer the following services:
- Link-building services: On a monthly or one-time schedule, we will organise external links using top-notch backlink software.
- Guest post services: With our guest posting experts, we will reach out to authoritative websites you share an audience with and include your backlink.
- Blogger outreach services: We will help you find relevant bloggers so you can quickly make your brand, product, and services visible.
In addition, we offer a wide array of other SEO services to help your website stand out, including on-page SEO.
Conclusion
As we have stated, link building is a critical factor for boosting your website’s rankings and authority. The SEO link building tools highlighted in this blog, such as Ahrefs, SEMrush, and Moz Link Explorer, are invaluable resources for identifying backlink opportunities, managing outreach, and tracking progress.
Tools like Hunter.io, Pitchbox, and BuzzStream complement these efforts, helping you refine your strategies and target the right opportunities. These free tools provide a great starting point for achieving significant results.
However, if you wish to get results quickly, consider working with link-building experts at Rankviz. Based in Hertfordshire, UK, our team will conduct deep-dive research to find the best websites for guest posts and bloggers to reach out to.
