15 Best AI Marketing Tools to Use in 2025

AI marketing tools have taken centre stage all over the world, especially in the British market. These tools help brands improve their strategies, save time, and achieve better results. Research indicates that 72% of marketers have found these tools useful in personalising customer experience. “It’s time to embrace bots,” said Yamini Rangan, Hubspot CEO, in this report. From enhancing customer engagement to crafting SEO-driven content, AI tools deliver data-driven results that elevate campaigns. Whether you want to personalise your customer’s journey or optimise social media strategies, AI is key to staying competitive.  We have personally reviewed the top AI marketing tools and compiled a list of the 15 best options for you, ensuring they help businesses grow and achieve measurable results.  Continue reading to discover these tools and how they can make your marketing efforts more effective.

How Can AI Marketing Tools Boost Your Business?

Artificial intelligence (AI) is transforming the way businesses market their products and services. In particular, AI marketing is highly capable of gathering and interpreting data. For instance, it can identify trends in customer preferences and highlight how your competitors are positioning themselves. These insights give you a clear picture of what works and where you need to improve. Beyond analysis, AI helps in crafting personalised content. It can create engaging social media posts, compelling email campaigns, or well-targeted advertisements. With tailored content, you can connect with your audience on a deeper level and encourage them to take action. Generally, tools each have their own specialities. Some will help you generate content for optimised Google My Business. Meanwhile, other tools could help you edit your marketing material. Whether you are a small business owner or managing a large team, AI offers endless possibilities to help your business grow.

Top AI Tools You Must Try for Marketing Purposes

To help you make informed decisions, we have invested significant time and effort in researching, testing, and curating a list of the most reliable and efficient tools available.  Using these tools is an effective method to cut down SEO costs and other marketing expenses. However, that is only true if you use the right tool for your needs.

1. Jasper AI

At the top of the list, we have picked Jasper AI because of its exceptional versatility and efficiency in content creation. This is a copywriting tool that generates texts in different styles and tones. By using information on the internet, it is capable of creating a text on a topic of your choosing.  It is perfect for early drafts or to try out different approaches for an advertisement. Plus, it integrates critical search engine optimisation practices, ensuring the final copy has a broad reach.

Key Features:

• AI chat, document, and image editing based on marketing best practices

• Outputs marketing intelligence on competitors and your brand

• Enterprise-grade security

• Adjustable to brand voice, style guide, and tone

Price:

• 7-day free trial or demo

• £31 ($39) per month for 1 person

• £47 ($59) per month for up to a team of 6
• Custom tool

2. Zapier Chatbot

Through extensive research and testing, we identified Zapier Chatbot as one of the most convenient and versatile AI tools for marketers. With this tool, you can create your own personalised chatbot. They use OpenAI models and allow you to adjust them to your business.  With this advanced chatbot, you can effectively engage consumers, streamline communication, and even automate content creation. Whether you need to draft press releases, write emails, or edit content in your brand’s style, Zapier Chatbot provides a seamless solution.

Key Features:

• Allows you to integrate a knowledge source

• Embeds into your website

• Powered by GPT-3.5

• Offers templates to build chatbots with no code

Price:

• Free for 2 chatbots
• £16 ($20) per month for 5 chatbots

3. Canva

When it comes to creating videos, banners, and other graphics, Canva is your go-to solution. This tool allows you to create graphics easily. It even has templates you can use that already have a professional appearance.  So, you can swap out colour palettes and text boxes and add image elements to best represent your brand and message.

Key Features:

• Templates for various documents, formats, and social media platforms

• Auto alignment for artistic best practices

• Generates videos based on text prompts

• Facilitates quick modifications such as filters on videos

Price:

• Free plan and 30-minute demo

• £12 ($15) per month for 1

• £8 ($10) per month per person

4. Surfer SEO

Surfer SEO also comes among the best AI tools for marketing. It works hand in hand with your copywriter by assessing drafts. As a result, it reveals how well your content will do. More specifically, it will evaluate the draft’s readability, length, headings, and other critical search engine optimisation factors.

Key Features:

• Tailors search engine optimisation to a domain, nice and target audience

• Lists top-ranking keywords

• Integrates with Google Docs and WordPress
• Generates optimal outlines

Price:

• Essential plan: £62 ($79)
• Scale plan: £138 ($175)
• Enterprise plan: Custom price

5. Hubspot

We have included HubSpot on our list due to its comprehensive suite of advanced marketing automation features, which are designed to scale with growing businesses. This platform offers robust tools for lead generation, campaign management, and analytics, all within an intuitive interface. When it comes to generating content, Hubspot is the perfect free AI tool for marketing. It quickly generates drafts you can use as marketing material, from landing pages to emails.  Since it is fully integrated into Hubspot, you can use it on this platform without installing anything. In fact, this AI does not even require any training since it is so simple and intuitive.

Key Features:

• Customisable marketing automation

• Advanced analytics and reporting tools for better insights

• Powerful lead management with segmentation and scoring capabilities

• Creates search engine optimised-content

• Refines past drafts to meet best marketing practices

Price:

• Enterprise Plan: Starts at £2,808 ($3,600) per month, including 5 seats.
• Hubspot AI content Generator: Free

6. Writer.com

As a comprehensive AI writing platform, Writer.com is designed to boost productivity for teams and organisations. It comes in handy for businesses aiming to streamline content creation while maintaining quality output across multiple teams.

Key Features:

• Access to 35+ templates for diverse content needs

• Customisable style guides for brand consistency

• Seamless integration with major tools like Microsoft Word

• API access for advanced customisation (Enterprise)

Price:

• Team plan: £14 ($18) per user/month or £128 ($162) annually (with 3 months free)
• Enterprise plan: Custom pricing based on requirements

7. Drift

Drift is a conversational marketing tool. As it improves customer satisfaction, it definitely deserves a place among the best AI tools for sales and marketing. Generally, It enhances customer interactions through AI-driven chatbots and live chat features. It will empower your business by scheduling meetings and personalising customer support. Automating key customer communication tasks allows companies to increase conversion rates.

Key Features:

• AI-powered chatbots for lead qualification and scheduling

• Seamless integration with customer relationship management and marketing tools

• Personalised messaging for better engagement

Price:

• Customised plan

8. Claude

Claude is an AI assistant designed to enhance user productivity. It focuses on accuracy and security. In addition, it supports drafting and iterating on websites, graphics, documents, and code, making it a valuable tool for copywriting and content creation.

Moreover, this tool enables teams to share their best chats, fostering collaboration for brainstorming and execution. Whether you need a refined marketing copy or to develop a complex code, Claude is a versatile solution for you.

Key Features:

• Assists with websites, documents, and graphics

• Shares chat with teammates for improved brainstorming

• Focuses on safe and accurate results

Price:

• Free Plan
• Professional plan: £16+ ($20+) per person per month

9. ChatGPT

ChatGPT by OpenAI is an advanced language model designed for various applications. It can assist with drafting emails, writing blog posts, and creating responses to customers. Over time, it has made progress in natural language understanding and conversation.

Thus, it is now ideal for marketers looking to automate communication while maintaining a human touch. Plus, it is very versatile and customisable to suit your specific needs.

Key Features:

• Generates human-like responses for content and customer service

• Automates marketing and customer engagement

• Customisable for various business needs

Price:

• Free plan
• Plus plan: £16 ($20) per month
• Pro: £158 ($200) per month

10. Grammarly

Grammarly is another powerful AI marketing tool on our list. Its writing assistant feature offers clarity suggestions, checks grammar, detects plagiarism, and style guide adherence. It also provides personalised tone recommendations. These recommendations can be professional or casual, effectively fitting your intended context.

Furthermore, this tool is compatible with widely used platforms like Google Docs, Microsoft Word, and Gmail. Its free plan covers spelling and grammar suggestions plus 100 AI-generated prompts. You can upgrade to the professional or enterprise versions for more advanced features.

Key Features:

• Ensures clear, accurate writing

• Detects and prevents content duplication

• Personalizes content tone for any occasion

Price:

• Free plan
• Premium plan: £9+ ($12+) per month

11. Stealth GPT

Stealth GPT is an AI-powered tool designed to assist in generating quality written content with minimal input. It is especially valuable to content marketers and bloggers because it enables you to quickly produce articles and product descriptions.

Moreover, Stealth GPT considers privacy and speed. So, it generates swiftly while safeguarding your data. It has a user-friendly interface and is easy to customise for specific content needs. Plus, it is a versatile option for businesses seeking efficiency.

Key Features:

• Fast, AI-driven content generation

• Easy-to-use interface

• Customisable options

Price:

• £16+ ($19.99+) per month

12. Notion AI

Notion AI is an advanced productivity tool which integrates into Notion’s all-in-one workspace. It automates tasks like drafting content, summarising documents, and organising workflows.

As one of the best AI tools for B2B marketing, Notion AI is particularly useful for businesses looking to boost collaboration and efficiency. It allows for easy customisation with templates and streamlines project management and content creation.

Now more than ever before, teams can work smarter and stay aligned.

Key Features:

• AI-powered drafting and summarization

• Task automation

• Seamless integration with Notion’s productivity tools

• Customisable templates

Price:

• Free plan
• Paid plan: £8 ($10+) per user per month

13. Lexica Art

Lexica Art is a high-quality AI image generator. It creates realistic and stunning images, making it ideal for generating marketing content, such as blog thumbnails and social media posts. It is an excellent choice for businesses looking to move away from standard stock images.

With Lexica Art, you can also create images that align with your brand guidelines. You only need to prompt the tool for consistent results. This provides a more personalised approach to their marketing campaigns.

Key Features:

• Generates high-quality, lifelike images.

• Save prompts to ensure images continue to align with your brand guidelines

• Tailors images depending on use and platform

Price:

• Customised plan

14. LALAL.AI

LALAL.AI could pass as a tool solely for musicians, but it is also a powerful asset for marketers who work with audio. You can use it to create advertising on podcasts and YouTube channels.

Interestingly, it even works well in noisy environments. Simply, you will only need to upload your audio file, and LALAL.AI will automatically remove background noise without compromising the quality of your voice. Most tools have failed to fix that, but this one is very reliable.

Whether you are creating video content or audio-based marketing material, you should use this tool to create clear and professional recordings.

Key Features:

• Eliminates unwanted noise

• Maintains clarity of speech

• Simple to use

Price:

• £16+ ($20+) one-time fee

15. Crayo

Last on our list but not least, Crayo is a significant marketing tool for short-form videos for platforms like TikTok, Instagram, or YouTube. Its design allows you to streamline the video creation process.

With this tool, you can ideate, produce, and generate viral videos, making it an efficient way to create content that resonates with your audience. Particularly, this tool will accelerate your video production, ensuring the swift creation of high-quality voice-overs and graphics for engaging stories.

Key Features:

• Helps generate viral video ideas

• Speeds up the creation of engaging short-form content

• Tailors videos to audience interests

Price:

• Paid plan: £15+ ($19+) per month
• Custom

Refine Your Marketing Efforts with Rankviz in the UK

Partnering with a professional SEO agency can greatly enhance your marketing strategies. Rankviz, a leading SEO company based in Hertfordshire, UK, offers tailored services to help businesses strengthen their online presence and drive measurable growth. Our expertise makes us a reliable partner for improving your digital marketing results.

Key Services Offered by Rankviz:

• On-Page SEO: Improve website elements to enhance user experience and rank higher in search engine results.
• Link Building: Build high-quality backlinks that boost your domain authority and visibility.
• Google My Business Optimisation: Optimise your Google My Business profile to attract local customers and improve local search rankings.
• Local SEO: Focus on strategies that increase your visibility in local search results, helping you connect with nearby customers.
• Technical SEO: Ensure your website runs smoothly and meets all technical requirements for better search engine performance.
• E-commerce SEO: Develop strategies for online stores to improve product visibility and boost sales.
• Blogger Outreach and Guest Posting: Collaborate with bloggers and secure guest posts to enhance your brand’s reach and authority.

By combining our specialised SEO services with cutting-edge AI marketing tools, you can create a powerful digital marketing strategy.

Wrapping up

As you have seen, there is a wide range of highly effective AI marketing tools available in 2025. The best tool for you will depend on your specific marketing needs and goals. Choosing the right one is key to improving your strategies and achieving success. That is why we went above and beyond to research and test these tools carefully. Our recommendations are 100% based on their performance, reliability, and ability to meet the needs of modern businesses. By following our expert opinions and recommendations, you can confidently choose tools that align with your business goals. Using these tools will not only streamline your marketing efforts but also help you stand out in a competitive market.

Frequently Asked Questions

1. What is the best example of AI in Marketing?

The best example of AI in marketing is the Amazon personalised shopping experience. They use this technology to evaluate past purchases and the correlation between shoppers and products. Their AI then uses this information to suggest products their website’s visitors will most likely want to buy.

2. Can AI make ads?

Yes, AI can make ads. With one AI like AdCreative.ai, you will generate an ad from scratch. Alternatively, you could use different AI for each step in the ad creation, from generating ideas with ChatGPT to designing the final banner with Canva Pro.

3. Which AI bot is best?

The best AI bot is ChatGPT. It will respond to your client’s questions with ease and in a natural way. You can choose between the free plan or the more comprehensive ChatGPT Plus at a monthly fee of £15.74 ($20).