If you’re looking to give your business a boost, then one of the best things you can do is stay on top of digital trends. Google My Business is an especially important platform for businesses these days, and understanding best practices when it comes to posting on the platform can help you make the most of its potential.
As a business owner, you want to make sure that your Google My Business listing is up-to-date and accurate. But you may be wondering, when is the best time to post on Google My Business? The answer that fits this question depends on several factors, including your industry, location, and target audience.
However, some general tips can help you figure out the best time to post GMB for your business. In this blog post, we will explore the various factors that influence the ideal time to post on Google My Business and provide actionable advice on how to determine the best posting time for your business.
Note: Google Business is the new name for GMB, and its posts are now called Business Profile posts.
What Is Google My Business Post?
Google My Business (GMB) posts are a great way to connect with potential customers. By creating meaningful content and compelling visuals, the GMB post feature can help boost engagement for businesses on the web.
The post is a public message that is shared on your business’s GMB profile and is generally visible for up to seven days before it expires. The posts may include images, GIFs, videos, or paragraphs of promotional text and links directly to a website. Within these seven days, potential customers see your content in Google Search, Maps, and the GMB app.
Best Time To Post On Google My Business
To maximize engagement, research suggests that the ideal time to post on Google My Business is between 9 am to 11 am on any weekday. This is because these hours correspond to the peak period when many people online check their notifications or engage with posts. However, it’s worth noting that the best posting time can vary depending on the specific audience and location of a business.
It’s interesting to note that, while studies have found that posts tend to experience less engagement within earlier morning hours or overnight (before 8 am and past 9 pm).
Posting around 7 pm also increases visibility and response rate, as people will often be checking one last time before they finish their workday. Take advantage of slower periods to remain visible to viewers who may scroll through a feed at later points during the day.
How Often Should I Post On Google My Business?
Posting frequently on Google Business is a powerful way to attract customers, create engaging conversations, and improve the visibility of your business. At a minimum, you need to post on GMB once every 7 days.
However, it’s important to think about the best times to post to maximize reach and engagement. Keep in mind that you should also schedule posts regularly over the weekend since this daypart often has less competition from other businesses.
Also Check Out This Post: 11 Ways To Increase Your Organic Seo Traffic 2023
Worst Time To Post On Google My Business
When it comes to Business Profile posts, posting before 8 am and after 9 pm on any day of the week is not recommended. Posting in the late evening or early morning hours can be a disadvantage because few consumers are likely to be browsing during this time. So, You Should consider optimizing your Google shopping feed, If you’re targeting a global audience.
Another bad time to post is when your local market area is asleep, as posts have no chance of being seen if there’s no activity. If you’re targeting a global audience, you need to consider multiple time zones for optimal results.
In addition, any public holiday should be avoided as people won’t be likely to see it amidst their festivities. It’s important to plan with the understanding that not all posting times will yield optimum engagement on your page due to users’ content consumption habits.
Tips On Identifying The Best Times To Post
Ensuring that your posts reach the right people at the right times can be tricky and time-consuming. To make it easier, it’s important to master the art of identifying the best timing for your postings. Consider a few key points:
- Know who your target audience is
- Use analytics tools like social media metrics or tracking websites to track their activity
- Consider time zones when scheduling
- Don’t forget to schedule your posts, that way you’ll never miss an opportunity to reach more customers through GMB
6. Where Do GMB Posts Appear?
When you post an update on your GMB page, the post will appear to customers who search for or find your business on Google Search and Maps. Your post can also appear in other places like features related to Google My Business, such as Local Finder, a map that shows businesses near a user’s location.
Additionally, other users may come across your posts if they are searching for content related to yours. Because of this exposure potential, taking time to craft a well-written and informative post on GMB is highly valuable for creating engagement with potential customers.
Purpose Of Using Google My Business Posts
GMB posts are a great way to increase visibility and stay connected with your customers. You can use these posts to highlight new products, show special offers, advertise upcoming events, respond to customer reviews, and much more.
You can schedule posts in advance so you won’t have to be online all the time to post content. You can plan for peak times when your audience is most active and make sure that your content reaches them during those golden hours.
By creating engaging posts that deliver value to customers such as tips & tricks, industry trends, or special offers and discounts, you can successfully capture attention and encourage further interaction with your existing followers as well as attract new ones.
Conclusion
The best time to post on Google My Business is between 9 am – 11 am on any day of the week. It is generally the best time as this is when most people are online and searching for businesses. However, you should also consider your business’s unique circumstances when deciding when to post. You can use analytics tools to track when your audience is most active and use that information to determine the best time to post.
