How Many Keywords Should You Use Per Page For SEO?

How Many Keywords Should You Use Per Page For SEO?

In the world of SEO, keywords play a crucial role in determining the success of your website’s ranking. The right keywords can help drive more traffic to your site, while the wrong ones can lead to poor results. One question that often arises when optimizing a website is “How many keywords should you use per page for SEO?” This is a critical question to answer because using too few or too many keywords can harm your SEO efforts. Besides, the number of keywords you should use depends on a variety of factors, including your content’s length, topic, and overall keyword density.

In this article, we will dive into the factors that impact how many keywords you should use on each page and provide some practical tips on optimizing your content for search engines. So if you’re wondering how many keywords to use in SEO, read on to find out!

Why Are Keywords Important For Seo?

Search engine optimization (SEO) is a crucial component of any effective digital marketing strategy, and it all begins with selecting the right keywords. By optimizing your web pages and content for relevant keywords and phrases, you can improve your visibility on search engines and rank higher in SERPs. This, in turn, can drive organic traffic to your website, as people searching for specific phrases or keywords will be directed to your page if they match the keywords you have selected.

Google’s algorithms are constantly evolving, and they now prioritize user intent and interests over simply matching strings of words to a database. A well-planned keyword strategy can help connect potential customers with your business’s content by matching what they are looking for with the keywords you have selected. Therefore, it’s important to carefully consider your keywords when developing an SEO strategy, as the benefits can be significant and far-reaching.

How Many Keywords Per Page For Better SEO

When it comes to SEO, keywords play a major role in helping pages rank higher in search results. It’s important to use the right amount of keywords to optimize your webpage for better visibility and reach. How many keywords are used in SEO? Most of us often wonder what that magic number is. Well, there’s no one-size-fits-all answer to this as it depends on a lot of factors like the length of your page and the subject you’re writing about.

Generally, aim for 1 primary/main keyword and 2-4 relevant secondary/LSI keyword phrases. Include them appropriately throughout the content so that when someone searches these words, they can easily find your page. In addition, try to incorporate synonyms or related terms that help you improve your SEO without stuffing too many keywords into your article

Can One Page Rank for Multiple Keywords?

There is ongoing debate regarding the exact number of how many keywords used in SEO that one page can rank for. Generally speaking, experts suggest using at least five to 10 relevant phrases related to the content on each page. The most successful pages tend to focus on one main keyword phrase.

You should also consider using long-tail keywords, which are phrases that are more specific and less common than shorter keywords. Long-tail keywords are more targeted, as they tend to be longer phrases related to a specific subject. These keywords generate highly qualified traffic with higher click-through rates and conversions.

Additionally, these niche phrases have less competition than their shorter counterparts, allowing for more flexibility in the content strategy and providing more chances for businesses to stand out from the competition. It’s important to note that longer keyword phrases can sometimes offer better information on customers’ search intent and desired outcomes, which allows marketers to deliver tailored content that meets customers’ needs better.

Including additional keywords is also crucial because they help establish links between your web pages, potentially leading to an improved overall ranking for all related terms being used.

Is It Ok To Use The Same Keywords On Every Page?


When creating content for your website, it can be tempting to overload each page with the same keywords in the hope of greater visibility and increased traffic. However, this isn’t necessarily the best approach when considering SEO tactics. According to Google, the stuffing keywords will count as spam.

Using too many of the same keywords across pages is termed “Keyword cannibalization” which can have a detrimental effect on your SEO and reduce your site standings in search engine rankings. It’s recommended to use different variations of relevant keywords throughout your content to capture a diverse range of potential searchers. This way, you won’t limit your potential audience reach.

Diversifying your keyword technique will also keep readers interested and engaged. Repetitive language on multiple pages may cause readers to lose interest quickly. While it’s okay to use some consistent phrases regularly, be sure to mix things up to get maximum exposure across the web.

How Many Keywords Should You Focus On Per Page?

An effective SEO campaign should include selecting particular key phrases and words that accurately describe a webpage’s content. However, with so many potential keywords to choose from, it can be overwhelming when determining how many you should focus on per page.

It is recommended that you limit each page of your website to only two to three main keywords. This limited approach helps ensure that you are targeting the right words without sacrificing quality by adding too many unnecessary phrases. Additionally, focusing on a few choice keywords can also improve your chances of getting higher rankings in search engine results pages since they will have more relevance and impact overall.

However, it depends on the length of the content. For example, if you write a blog of fewer than 1000 words then you can include 2 keywords. But if your blog word count is 2000 or above, you can spread out 5-6 keywords naturally.

Can You Have Too Many Keywords On A Page?

keywords in seo

Some webmasters try to stuff as many keywords as possible into their pages, believing that this will bring them better rankings. Unfortunately, this is not the case. Too many keywords on a page can cause harm to the overall performance of the site. It is labeled as keyword stuffing.

In addition to undermining the user experience, stuffing keywords can lead search engines to penalize your site for trying to manipulate its algorithms. For optimal results, conduct thorough keyword research and maintain a low keyword density of one or two relevant, high-quality phrases per page that precisely describe the content on that page.

Keyword Selection For Homepage Optimization

Keywords are essential for optimizing your website, especially the homepage. By targeting specific keywords, search engines can better understand your content and display it in search results. To avoid penalties from search engines, limit your homepage to three to five primary keywords that accurately reflect the page’s content and have been researched for relevance and popularity.

Keeping your selection of keywords focused and simple will help ensure your content is visible in search engine results.

Keyword Density: What You Need to Know for SEO Success

The recommended keyword density for on-page SEO is 1-2% for every 100 words of text. It’s important to avoid keyword stuffing and maintain a natural flow of writing. There is no hard and fast rule for keyword density, as it varies depending on the topic and page content. Instead, focus on writing naturally and including the keyword as many times as necessary to convey your message.

You can also analyze the keyword density of top-ranking pages for your target keyword or reference your own top-ranking content for similar topics. It’s also important to place your keywords strategically on the page to signal their importance to search engines, which is called keyword prominence.


In terms of SEO, there is no set rule on how many keywords you should use per page. It is recommended to limit it to two or three relevant keywords and avoid keyword stuffing. Utilizing long-tail keywords can also be beneficial. Using too many keywords on a single page can harm your SEO, so finding a balance is crucial. Further, the number of keywords to use per page depends on the length of the content and the website’s goal.

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